Fractional marketing leadership

The support you need,
at the level you need it

Every company's marketing situation is different. Marketing As Needed offers three engagement models — each designed to meet you where you are and move you toward where you need to be. Every engagement starts with a genuine understanding of your goals, your team, and what's actually working.

The deliverable isn’t a slide deck. It’s results.
Half-Day Consult

Diagnose

You know something isn’t working — you’re just not sure what. Following 2–3 weeks of preparation, we spend a focused half-day going deep on your marketing situation. You’ll leave with a defined customer journey, a clear picture of what’s working and what isn’t, and a prioritized roadmap for the next 3–6 months.
Let’s talk →
Most popular
greatest value
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Ongoing Leadership

Embed

You have a product people love and a team ready to execute. What’s missing is the leadership, strategy, and accountability to make it all work together. I own your marketing outcomes — strategy, daily and weekly touchpoints, campaign execution, team development, and a relentless focus on the metrics that matter.
Let’s talk →
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Ongoing Oversight

Advise

Your team knows how to run campaigns. What you need is someone experienced enough to spot what’s drifting and sharp enough to keep the strategy honest. Bi-weekly check-ins keep campaigns improving, teams accountable, and leadership informed.
Let’s talk →
The process

Here’s what getting started looks like.

No pitch, no pressure. The first step is a 15-minute call to see if there’s a fit.
1
Chat
A 15-minute call, just to see if there’s a fit. No pitch, no pressure — I want to understand your situation.

Then...
2
Strategize
If it makes sense to continue, we’ll go deep on your specific challenges. I’ll follow up with a tailored proposal outlining exactly what I’d recommend.
3
Launch
Within the first 30 days, you’ll have a comprehensive marketing plan and the leadership to execute it.

Case Study

What this looks like in practice.

When Artera (formerly WELL Health) raised their Series A and needed to build a marketing function from the ground up, they brought in Tom Christensen as their first Head of Marketing.

10x
Revenue Growth
300+
Team headcount (from 50)
30x
Lead volume (MoM)
98%
Renewal rate

“Tom Christensen built exactly what we needed for the startup. He brought a great energy to the team and always looked for ways to level up. All the pieces were put into place to scale marketing and communications, and that foundation continues to serve us today.”

— Tom McIntyre, CFO, Artera

Read the full case study →

Not sure which model is right for you?

That’s what the first call is for. Let’s figure it out together.

Book a 15-Minute Call