Fractional Marketing Leadership

Marketing,
as Needed

Fractional marketing leadership and strategy for companies ready to grow. No guesswork. No overhead. Just results.

Book Our Call
Tom Christensen fractional CMO headshot
The Marketing As Needed approach

Marketing shouldn't feel like a mystery.

Most companies know they need better marketing. Few know exactly what to do about it. That's where Marketing As Needed comes in — with the experience, process, and hands-on leadership to turn your marketing into a reliable growth engine. Whether you need a strategic reset, a team to lead, or someone to build your marketing function from scratch, you get CMO-level expertise at the right scale for your stage.

  • What are the big goals for the company?
  • How do we know we’re on track?
  • How do we react to changes in real time?
Book Our Call
Icon showing a forked road
The support you need, at the level you need it.

Three ways to work together.

Icon of a money tree
Grow
Set effective goals, build pipeline, and turn marketing from a cost center into a growth engine.
Icon of a pull down projector screen
Build
Hire, mentor, and develop your internal team and agency partners to execute at a higher level.
Icon of a silhouette of a person wearing a button up shirt
Connect
Align Marketing, Sales, Product, and Leadership around a shared strategy and clear metrics.
Icon of a laptop showing percentage growth
Deliver
Build the playbooks, processes, and reporting that make your marketing reliable and repeatable.
You need someone who's done this before.

Real experience. Real results.

Tom Christensen has led marketing at five high-growth B2B tech companies — from Series A through hypergrowth — building teams, driving revenue, and creating the playbooks that made it all sustainable. He brings that experience to every engagement. Not as an outside consultant, but as a real member of your team.

More about Tom →
Color headshot of Tom Christensen fractional CMO
What clients say

"Tom brings structure and process to our fast-paced environment."

"As the driving force behind our Go-to-Market committee, Tom has been instrumental in aligning the Product, Marketing, Sales, and Customer Success teams." — Arnav Garg, COO, OnCorps AI

Three engagement models

The support you need, at the level you need it.

Every company's marketing situation is different. Marketing As Needed offers three engagement models — each designed to meet you where you are and move you toward where you need to be.
Icon of a magnifying glass enhancing a pulse measurement
Diagnose
Half-Day Consult

A focused half-day session that cuts through the noise. Following 2–3 weeks of preparation, you leave with a defined customer journey, a clear picture of what’s working and what isn’t, and a prioritized roadmap for the next 3–6 months.
Icon of three hands overlapping indicating teamwork
Embed
Ongoing Leadership

Fractional CMO leadership: strategy, daily partnership, team development, and a relentless focus on the metrics that matter. I’ll work directly alongside your team — in the daily grind, not just on the weekly call.
Icon offering advice
Advise
Ongoing Oversight

Bi-weekly check-ins keep campaigns improving, teams accountable, and leadership informed. A trusted advisor genuinely invested in your outcomes — not just someone reviewing a dashboard.
See all services →

Get started

Ready to make marketing a solved problem?

Let’s start with a 15-minute conversation.

Book a Call