I’ve spent my career building marketing functions at high-growth B2B tech companies — from the ground up, during hypergrowth, and through the kind of challenges that reveal what a marketing team is actually made of. Now I bring that experience to companies ready to grow.
At Artera (formerly WELL Health), I joined as the company’s first Head of Marketing during their Series A. Over three years, I built the marketing function from scratch — demand generation, product marketing, creative, PR, customer lifecycle, and communications — managing a $3M budget and a team of 7+ marketers and agency partners. The results: 10x revenue growth, a team that scaled from 50 to 300, and back-to-back Best in KLAS awards for Patient Communications.
At OnCorps, I owned the full marketing and communications function across four B2B AI/ML product lines serving the largest players in financial services. My ABM strategy built an eight-figure enterprise pipeline while positioning a technically complex product with senior financial services buyers.
At Striveworks, a defense tech company building enterprise MLOps for government and commercial buyers, I led brand and GTM strategy — creating a unified messaging platform adopted across Sales, Product, and Partnerships.
At HiLabs, I lead rebranding and GTM strategy for a suite of AI-powered products serving healthcare payers — building positioning and messaging from the ground up at the corporate, platform, and application level.
Across all of it, the through-line is the same: clear positioning, disciplined execution, and marketing that earns its keep.
MBA — UCLA Anderson School of Management
BS— The Wharton School niversity of Pennsylvania
How I think about marketing
When it’s working, your pipeline is full, your brand is building, and your team knows exactly what to work on next. Nobody is chasing updates or questioning the strategy.
I’ve built marketing functions at companies where the stakes were high and the runway was short. That teaches you to focus—on the metrics that actually move the business, on the channels that actually convert, and on the team dynamics that make everything else possible.
Marketing As Needed was built on a simple idea: most companies don’t need a full-time CMO. They need the right expertise, at the right moment, with the flexibility to scale up or down as the business evolves. That’s what I offer—a real marketing leader, as needed.
Working together
Your goals are my goals. I don’t have other clients pulling me in different directions during the work that matters.
Not just on the weekly call. In Slack, in the spreadsheets, in the planning sessions where the real decisions get made.
Every engagement leaves behind processes, playbooks, and a team that can keep running without me. The goal is never dependency.
You’ll always know where things stand — what’s working, what isn’t, and what I’d do about it.
What people say
“I had the privilege of working with Tom as our team lead, and he set the gold standard for leadership. He wasn’t just someone who would direct from a distance; he was right there in the daily grind, making things happen alongside us.”
— Tracy D. Shank, Marketing Leader
“Tom has been a pleasure to work with and was a wonderful addition to our team. His marketing leadership helped us stand up an effective Account Based Marketing engine, while he was always enthusiastic to lean in across the organization.”
— Dave DeMasi, Founder, Early-Stage Venture
“Tom brings structure and process to our fast-paced environment. As the driving force behind our Go-to-Market committee, Tom has been instrumental in aligning the Product, Marketing, Sales, and Customer Success teams.”
— Arnav Garg, COO, OnCorps AI
“Tom was a delight to work with on marketing strategy. He brings a very data driven and disciplined approach to setting up marketing programs to drive revenue.”
— Anne Popolizio, VP Sales
Start with a 15-minute call. No pitch — just a conversation to see if there’s a fit.
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